![]() A stark contrast from the planned, well-directed, big-budget music videos that country stars of the time were making.įour years later, the cost of a ticket to see the U.S. The shaky self-recorded video of an unknown man and his guitar now has over 24 million views. That all changed when a YouTube video titled “Zach Bryan – Heading South” went viral in 2019. Record labels did what made economic sense and supplied the people with the pop country tracks that they wanted. Snap tracks and artificial sounds were the calling card for country music radio while music with twang, fiddles and that “old country sound” were fading from the scene. Artists like Kane Brown, Dan+Shay and Brett Young capitalized off this new era of country music with songs that would become incredibly popular at weddings. While country artists found a simple formula to make hits during that time period, the sound shifted again around 2018 to what is known as “ boyfriend country”– sappy pop country music that can be overly sentimental, like the type of music you’d expect to hear over a wedding montage. Those songs were fun and people enjoyed them without having to overanalyze the messages they were trying to send. ![]() ![]() I rolled my windows down when “Cruise” came on. I’ve contributed my fair share to those streaming numbers. While a song about picking up a girl and driving around may seem pointless to the average listener, the song was the number one song on the Hot Country Billboard rankings for a record 22 weeks in a row and has since been certified platinum. The Florida Georgia Line song “Cruise” encapsulates that era of country music. It was all about having a good time all the time. This was the state of country music in the mid-2010s when popular artists like Florida Georgia Line, Jason Aldean and Sam Hunt were popular. Photo by Katrina Paisano, taken on 23 August 2023 at Arena., Attribution, via Wikimedia CommonsĬountry music of the past decade is often associated with overproduction, catchy lyrics and shallow messages centered around beer, trucks and girls.
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